Lamborghini releases its first NFT, which is the most Lamborghini thing ever

 Lamborghini is accelerating into the world of the blockchain with the release of its first NFT (non-fungible token) next month. The Italian automaker, which is in the midst of an ambitious shift to hybrid and electric sports cars, announced that it would auction off a series of NFTs that it produced in collaboration with Swiss artist Fabian Oefner, as well as NFT Pro and Sotheby’s.

Oefner’s image depicts a Lamborghini breaking down into its core components as it rockets through the inky blackness of space. It’s less amateurish in its design than many of the more popular NFTs, like the Bored Ape series, which raises questions as to how it will be received by the crypto community.

Lamborghini is fully embracing the astronomical theme. The auction for the first of the five NFTs will take place on nft.lamborghini.com starting at 4:00PM CET, while each of the other auctions will start and end 15 minutes later than their preceding one. Every auction will last for 75 hours and 50 minutes, “the exact time it took Apollo 11 to leave Earth and enter the moon’s orbit,” the company announced.

Lamborghini is also selling a set of carbon fiber “space keys” that the company sent to the International Space Station back in 2020, as a part of a joint research project. Lamborghini claims to be the first automaker in the world to send components developed and produced to the ISS for scientific purposes.

In some respects, it’s the most Lamborghini thing ever to auction off a series of NFTs, given that it’s sports cars are some of the most sought after automotive bling for the nouveau riche crypto-traders and offsprings of sheikhs to show off on Instagram. They are obvious status symbols, coveted objects among the super rich, and often can serve as a way to store and preserve wealth, especially for those who hail from countries with weak currencies or faltering economies.

Lamborghini may be known for its loud V8 and V12 engines, custom leather interiors, and neck-snapping speed, but the company wants to be seen as innovative and technology-focused. That helps explain why it’s selling its first NFTs.

“The NFT community is quite a young crowd and innovation oriented,” Stephan Winkelmann, CEO of Lamborghini, told The Verge in an interview last week. “They have similar values or interests as Lamborghini as a company or the Lamborghini community in general. So it was quite a logical link there.”

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Citation :        The Verge